Archive for the ‘Networking’ Category
Smarter Business Marketing
Most entrepreneurs have new ideas springing up like popcorn. Problem is, they don’t know how to systematically transform those ideas into income, leaving them overwhelmed, disillusioned or with a scattered brand that’s the same as no brand at all.
The solution is both simple and profitable: turn one idea into multiple streams of income. This concept is especially easy if you’re a creative type because of your natural ability to see many possibilities. You just need to know how to harness your creativity so it’s working for you, instead of against you.
The beauty of this strategy is it channels your creativity into a direction that has high payoff value, thus opening the door to creating the six and high-six figure business you want.
Tip #1 Use The “Rinse And Repeat” Strategy
Every time I teach a client how to turn one idea into multiple streams of income, they always protest, saying, “But Kendall, I can’t offer the same information more than once…can I?” The short answer is yes, you can. In fact, that’s where the power of this strategy comes from: offering the same information in a variety of formats. This is how you build a powerful brand, simplify your life and quickly create multiple streams of income.
Tip #2 Listen To Your Clients For Your Next Big Idea
When I created my best-selling home study course, it was an instant hit. Why? Because I listened to my clients, who kept asking me for help with “how to charge what they were worth.” Bingo! That became the title of a best-selling info product that became the foundation for my 7-figure business.
Tip #3 Don’t Get Distracted With Multiple Ideas
Rather than creating different titles and topics to offer your clients, direct your creativity to designing different offers on the same topic. Afraid you’ll get bored? Trust me, you won’t. Once you see the money flowing in you’ll be thrilled you channeled your creativity in this exciting way.
Article Marketing To Generate Traffic
Websites need visitors and probably the easiest (and cheapest) methods of achieving this are with article marketing. The purpose is for people to find your article, read it and then follow the link to your site from the blog or other place they read it. Many places accept articles without any charge but they should be sites with a good page rank; it doesn’t take to long before the visitors begin to arrive at your site. Top sites are also viewed by search engines as authority sites so it is to your benefit in many ways to have your content accepted; trust is probably more important on the Internet because most people are faceless.
Article marketing carried out this way (i.e. more than once) will get people to look upon you as an author whose work they will seek out because the content is good. Showing people you are knowledgeable on certain topics means they will trust whatever you write and bookmark your site. Over time the number of links you receive from other high ranking or authority sites will increase your own ranking with Google; this can help improve your organic visitors as your positioning on Google improves. The benefit of all these sites linking to your site is a increase in your ranking; all at no charge, so free advertising is possible.
A number of links to other relevant sites can be placed in the body text (not too many) when using article marketing. The purpose of good articles is for people to use them on their site, with each having the links to your site contained in them which all helps the ranking. Just how quickly you will visited by a search engine and listed can vary enormously from a day to months! During this period, the best thing to do is continue submitting your articles to a many popular sites as possible and write more because this can speed the process up.
Advantages of Online Small Business Bookkeeping Services
Big and small sized companies have the resources to form an interior accounting section to do the books, which gives management sufficient time to do the further significant fractions of business organization like formulating marketing strategies and creating latest networks. Excluding for small business who have limited financial statement and number of workforce members, monthly bookkeeping just appear like such a intimidating task, particularly if you add it to the record of other responsibility to stay everything running.
Outsource Bookkeeping and accounting services include, but not limited to:
• Account receivable
• Accounts payable
• Bank reconciliation
• Credit Card Reconciliation
• Inventory Maintenance and Reconciliation
• Account reconciliation
• General Ledger Maintenance
• Generating trial Balance Sheet
Online bookkeeping is accurately like doing the books on paper excluding its done faster. It gives the small business owner the same standard set of bookkeeping information a big company would get from an accounting and financial firm.
Benefits of online small business bookkeeping services:
• Reduction in operating expenditure
• High data correctness
• Professionals with chartered accounting certifications
• Practical and flexible approach
• High Confidentiality and security
• Improves customer service
• Provide most proficient and successful small business Bookkeeping and Accounting solutions
Creating a Sales Culture
As I was thinking about my clients this morning, I started to think about how to create a culture of sales. A client of mine was discussing some of her staffing issues. One of her employees was too busy to check the voice mails on their general line and that got me thinking. Then there was another client who was complaining that when customers call, they are interrupting her from getting her work done. WHAT? What else could be more important than responding to our customers and prospective customers? How can a team develop a Sales Culture?
1. Team Intention
It is important for every member of the team believe that there is a bottom line mission in business and that is to make a sale. Certainly we do this with integrity but without sales, there would be no need to keep the doors open. Whether your business is selling products or services, it is all about acquiring new customers and selling to them. This needs to be communicated to your staff as well as made a priority for yourself. Whether you like to sell or not, if you are the head of your business, you must be selling.
2. Clearly Defined Sales Goals
I cannot tell you how many times I start working with a new client and when I ask them what their monthly goals are, they tell me that they don’t have goals. Or maybe they have goals and when I ask how they are communicated to the team, they say they do not talk to their staff about these goals. Annual, quarterly and monthly goals should be communicated to everyone on your team. In addition to this, the progress of reaching these goals should also be announced so that your team can get excited about reaching these goals. Make sure that the goals are attainable and that you communicate the strategy of how you will reach them. A detailed sales strategy will build your credibility with your team and in turn they will get behind you and the company mission.
3. Ongoing Sales and Business Training
Ongoing training is essential to develop your team. Sales training should not be reserved for only the sales staff. Sales training as well as providing training in areas such as customer service, problem solving and even listening skills are critical to your business. Your employees are your number one asset to your business. However, providing training courses to your employees does not have to be cost prohibitive. It could be as simple as finding a book that resonates with you and providing that to your employees.