Building Wraps Could Mark an Ideal Advertising Opportunity

May 18th, 2011 |

Similarly to banners and other flexible advertising solutions, building wraps could make the ideal temporary advertising solution to any number of businesses. They are particularly effective in cities where restoration and new builds are rife. Building wraps labour under a simple principle – passing folks would rather see a building wrap advertising a service or product over a derelict building or building site.

Concealment
The city as a brand is big business. And simply put, placing a mask over the ugly process of a building sites or restoration work has become the norm. Take London and the 2012 Olympics; building wraps have allowed both the promotion of the city and private commerce.
The use of building wraps was utilised to great effect in former East Berlin during the 1990s to cheaply disguise the slew of derelict and severely damaged buildings. In the case of East Berlin, most buildings were hidden using building wraps with delightful scenes or the potential finished building product on the front.

Opportunity
Building wraps as advertising space is a fairly new concept. Thanks to the durability of materials like PVC, building wraps can be tailored to last several years. The potential revenue from advertising is incredible, particularly in terms of visual hot spots like city centre locations, motorway adjacent buildings/building sites, car parks (the St John’s Shopping Centre car park in the heart of Liverpool is an excellent example of what long-term building wraps can offer) and places with high levels of both foot and vehicle traffic (e.g. adjacent to a supermarket)