Archive for November, 2009
Smarter Business Marketing
Most entrepreneurs have new ideas springing up like popcorn. Problem is, they don’t know how to systematically transform those ideas into income, leaving them overwhelmed, disillusioned or with a scattered brand that’s the same as no brand at all.
The solution is both simple and profitable: turn one idea into multiple streams of income. This concept is especially easy if you’re a creative type because of your natural ability to see many possibilities. You just need to know how to harness your creativity so it’s working for you, instead of against you.
The beauty of this strategy is it channels your creativity into a direction that has high payoff value, thus opening the door to creating the six and high-six figure business you want.
Tip #1 Use The “Rinse And Repeat” Strategy
Every time I teach a client how to turn one idea into multiple streams of income, they always protest, saying, “But Kendall, I can’t offer the same information more than once…can I?” The short answer is yes, you can. In fact, that’s where the power of this strategy comes from: offering the same information in a variety of formats. This is how you build a powerful brand, simplify your life and quickly create multiple streams of income.
Tip #2 Listen To Your Clients For Your Next Big Idea
When I created my best-selling home study course, it was an instant hit. Why? Because I listened to my clients, who kept asking me for help with “how to charge what they were worth.” Bingo! That became the title of a best-selling info product that became the foundation for my 7-figure business.
Tip #3 Don’t Get Distracted With Multiple Ideas
Rather than creating different titles and topics to offer your clients, direct your creativity to designing different offers on the same topic. Afraid you’ll get bored? Trust me, you won’t. Once you see the money flowing in you’ll be thrilled you channeled your creativity in this exciting way.
Money: Dream or Reality
After researching work at home opportunities, a startling discovery was made. 95% of Internet Marketers don’t achieve their goals. What is the reason for this huge failure rate? Many Newbies simply don’t prepare a business plan before jumping into a home-based business. As a result these “entrepreneurs” give up before their Internet Marketing businesses begin making good money.
A well thought out business plan not only includes a description of how you will get traffic to your website and blog, but also how to turn that traffic into sales. The cliche “plan your work and work your plan” is great advice for Newbies & Veterans alike.
The following simple, but effective, “Plan of Action” will result in your work at home opportunity making more sales online and hence, becoming profitable.
1. Consider your customer’s needs first. It’s crucial to list the benefits the customer will receive as a result of using your product. While features are important, a potential buyer is more interested in the benefits. In other words, what the product will do for them.
2. Avoid making the mistake of slapping the potential customer in the face with your product. Gradually, build up to asking for the sale. Remember what you felt like when someone stopped you and abruptly insisted that you buy something?
3. Knowledge is power. So do the research and find out which products have the best conversion rates and sell those. You can’t go wrong with weight loss and diet products. Of course if your passion happens to be in another product, by all means sell it. However, for long term success there are certain markets in which people will always spend money.