Ultimate Business Ideas

Archive for October, 2009

Websites need visitors and probably the easiest (and cheapest) methods of achieving this are with article marketing. The purpose is for people to find your article, read it and then follow the link to your site from the blog or other place they read it. Many places accept articles without any charge but they should be sites with a good page rank; it doesn’t take to long before the visitors begin to arrive at your site. Top sites are also viewed by search engines as authority sites so it is to your benefit in many ways to have your content accepted; trust is probably more important on the Internet because most people are faceless.

Article marketing carried out this way (i.e. more than once) will get people to look upon you as an author whose work they will seek out because the content is good. Showing people you are knowledgeable on certain topics means they will trust whatever you write and bookmark your site. Over time the number of links you receive from other high ranking or authority sites will increase your own ranking with Google; this can help improve your organic visitors as your positioning on Google improves. The benefit of all these sites linking to your site is a increase in your ranking; all at no charge, so free advertising is possible.

A number of links to other relevant sites can be placed in the body text (not too many) when using article marketing. The purpose of good articles is for people to use them on their site, with each having the links to your site contained in them which all helps the ranking. Just how quickly you will visited by a search engine and listed can vary enormously from a day to months! During this period, the best thing to do is continue submitting your articles to a many popular sites as possible and write more because this can speed the process up.

Like a finely-tuned engine, a successful and profitable business needs steady cashflow for smooth running. Should that fuel flow drop, even the strongest businesses – which may have been happily speeding along – can soon face breakdown or liquidation.

The Credit Management Research Centre at Leeds University Business School has found that the average SME writes-off £14,000 in bad debt each year. A third of all UK companies cite this bad debt as a direct reason for business failure. But why are there so many twists and turns in the roads to running a liquid business and what can be done to ensure a smoother ride?

One explanation for poor business credit control could be our traditional British reserve.

Of the thousand small businesses we’ve met in the last two years, over three quarters of them are facing an impending cashflow crisis. In the main, the crisis is due to the traditional British reserve and the fear of asking for money they’re owed,” says Andrew Radley, director of outsourced credit control company, Inksmoor Financial Services.